Strategy & Planning
True, you cannot predict the future… No manager has a crystal ball in his or her briefcase. Every day has its own “we couldn’t see it coming”. Mostly all severe operating problems have, as their origin from months earlier- a failure in strategy or planning. The importance of strategy & planning in reducing these “days you would rather forget” cannot be overemphasized.
On the other hand, we know when we stumble onto a GOOD strategic plan (and a good process to get there) when present & future obstacles seem to be melting away and momentum to achieving goals seem to strengthen. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking.
ROBUST Events aims at becoming your end-to-end partner in this process. Our multi-brand experience and off-beat approach towards initiatives will give you the extra edge to reach the next level!
Digital & On-ground
The general or known is done by everybody. So how to stand out in the crowd? How to ensure that your brand has more visibility and presence compared to your competitors? How to stay a step ahead of everyone?
Intellectual Properties can be an apt solution to all these questions! Available in all forms & sizes, intellectual properties can create something special for a niche group of your audience or something large in scale for your global audience.
ROBUST Events specializes in all of them and more – Be it loyalty programs or employee retention programs, special themed events for your prospects or customers or even a public gathering or activation, we do it all!!
Data Driven Marketing
Connecting with the right audience at the right place using the right means
Data driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all campaigns and strategy. These changes have come quickly to match the quick pace of technological advances, forcing brands to rethink every aspect of their approach and restructure their spending.
“Customers today expect—and demand—a seamless and relevant experience,” notes analytic data platform Teradata in its 2015 analysis of the industry. “They have grown accustomed to marketers’ knowledge of their preferences and anticipation of their needs. Fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers, sometimes even driving them away.”
Let us help you declutter the complex world of big data by collecting, integrating, and analyzing data from external and internal sources enabling you to explore the latest trends in data-driven marketing and understanding the best practices for targeting & retargeting ads, fine-tuning segmentation strategies, and more!
Branding & Re-branding
Be it just a product or your complete brand. We do it all!
A combination of your verbal, visual and emotional attributes together define what we term as your organizations “BRAND”. It is how you portray yourself and make your prospects & customer feel that will eventually differentiate you from your competitors. Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.
Your brand strategy defines what you stand for – a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
- The images you convey
- The messages you deliver on your website, proposals and campaigns
- The way your employees interact with customers
- A customer’s opinion of you versus your competition
Meeting your audience at their place of convenience
The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity, and proximity.
To stay competitive, your brand needs to be ready with an integrated digital marketing strategy that includes but does not restrict itself to:
- Websites and SEO
- Internet banner ads
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)
The new age facet of marketing
Consumers have shut off the traditional world of marketing. They skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
Enter Content Marketing.
Companies send information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently.
Attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and we focus on helping you own the media, instead of renting it.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- Inbound marketing: Content is key to driving inbound traffic and leads.
- Thought Leadership marketing: The art of positioning your company as a leader in its field through best-in-class content.