Customers are the heart of our business. In an effort to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.
Ultimately, it is demand generation that captures the umbrella of marketing programs that get customers excited about your company’s product and services helping your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Demand generation, however, is more than just a branding concept or early funnel marketing tactic. Demand generation programs are touch points throughout the conversion optimization and sales cycles.
Successful demand generation requires more than just snappy creatives or the latest marketing technology. It needs a steady flow of turn-key campaigns that build & nurture every key prospect and ensure a healthy sales funnel. Our unique combination of marketing expertise, creative flair and focused attitude toward result oriented campaigns will ensure that your sales team always has an over-flowing pipeline.
We mean business!
In the old world of information scarcity, buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels.
Clearly, there has been a huge change in the traditional buying process. Creating a solid lead generation strategy goes a long way in building trust and capturing the interest of your buyer before they are even ready to contact sales. Additionally, you don’t want your sales teams spending time going down a list and cold calling. Instead, let us do the ground work for you making the process easier.
At ROBUST we use a more consultative approach, using open questioning we uncover key marketing intelligence about your target audience so that you understand their business in more depth and identify where and how you can add value. Your sales team can then focus on the main job of conversion and you will see more of your leads being turned into revenue faster.
Market Research & Analysis
When it is important to know all about your prospects!
Successful businesses worldwide periodically conduct market research in order to stay tuned to changing market trends and to retain their competitive edge. Whether your business is in a start-up stage or in an expansion phase, market research is vital for understanding the critical characteristics of your target market to increase sales revenue, profit, ROI and overall business success.
Market Research at regular intervals can be undertaken for any of the below reasons –
- Identifying potential customers
- Understanding your existing customers
- Setting realistic targets
- Developing effective strategies
- Examining and solving business problems
- Preparation for business expansion
- Identifying new business opportunities
Let ROBUST manage the technicalities while you focus on the results!!
Keeping you future ready!
Today’s marketers face unprecedented challenges in adjusting to the changing buying process of the modern customer. With the increase in the use of such tools as Marketing automation, now, more than ever, the success of demand generation programs depends on the quality of prospect data. In order to build a demand-generation process that runs efficiently and powerfully, a clean and accurate database is becoming fundamental for success.
Businesses always try to keep their customer and prospect records fully up to date. However, people move jobs, companies change telephone numbers and addresses, and with every quarter, 20% of the records in your database become incorrect.
We at ROBUST Events recognize the need and importance of having an up-to-date database, and are eager to undertake this challenge for you. Updating your contacts in order to qualify, complete and enrich your database, or conduct research projects or source new lists of prospects to allow you to develop your CRM system – We do it all… and more…
Ensuring all the right people are available at the right time at the right place
Before launching an acquisition strategy, it’s important to assess where your organisation is within it’s sector. Being ready with a wealth of analytical insights on key metrics go a long way in creating tactics that are compelling enough to not just an attract an audience, but to inspire them to grow themselves. Simple factors go a long way in ensuring this –
- What’s your Unique Selling Point?
- What is your target group?
- Which methodologies of audience acquisition are being used by your competitors and the industry at large?
Our decades long experience keeps us ready to meet such questions with compelling answers. Our audience acquisition strategies are aimed for delivery, not just temporary but also in the long run!